De Beers Group Hosts Desert diamonds Beacon Campaign Launch in Shanghai
- Written by The Bulletin
Largest category marketing investment in 15 years supports Desert diamonds’ debut in Asia, opening a brilliant new chapter for natural diamonds
SHANGHAI, CHINA – Media OutReach Newswire - 30 July 2026 – De Beers Group hosted the Desert diamonds Asia launch event in Shanghai on 29th July, marking the official arrival of the Desert diamonds beacon in China, embodying the spirit of "authenticity, individuality and inner radiance".Read more: De Beers Group Hosts Desert diamonds Beacon Campaign Launch in Shanghai
