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NielsenIQ: Hong Kong Leading the Vacation Bucket List for Mainland Tourists

  • Written by The Bulletin
  • Destination Hong Kong appeals to multiple tourists with wider choices ranging from local experiences, varied cuisines to retail therapy
  • Shopping dominates high-spending activity backed by 72% respondents, strong demand for luxury and beauty products
  • Majority intend to revisit Hong Kong within twelve months with intention to spend more

HONG KONG - Media OutReach Newswire - 11 December 2023 - In the post-pandemic era, Mainland outbound travelers are inclined towards Asian destinations as compared to Europe, North America and Oceania, with rising preference for a trip to Hong Kong.

Read more: NielsenIQ: Hong Kong Leading the Vacation Bucket List for Mainland Tourists

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