New Infobip research shows the rising dominance of chat apps for customer communications
- Written by The Bulletin
Data from more than 153 billion communications interactions shows customers now prefer conversations with brands on their favorite digital channel
KUALA LUMPUR, MALAYSIA - Media OutReach - 2 December 2022 - New research from global cloud communications platform Infobip reveals that chat apps such as WhatsApp are becoming crucial channels for customer communications, demonstrating the growing importance of conversational experiences.Read more: New Infobip research shows the rising dominance of chat apps for customer communications