As AI cuts production costs and multiplies the output of small agency teams, a new model is emerging in Singapore: revenue-sharing, where the agency earns only when the client sells.

SINGAPORE – Media OutReach Newswire – 14 September 2026 – For decades, the marketing agency business model has rested on one assumption: producing campaigns is expensive, so clients must pay fixed monthly retainers regardless of results.

Read more: AI Is Rewriting the Economics of Marketing Agencies — and the Fixed Retainer May Be Its First...