Five insights that could move tourism closer towards sustainability
- Written by Jason Paul Mika, Senior Lecturer, School of Management, Massey University
Tourism is putting some natural sites under increasing pressure.from www.shutterstock.com, CC BY-NDTourism is New Zealand’s biggest export earner, contributing 21% of foreign exchange earnings. The latest data show tourists added NZ$39.1 billion to the economy and the industry has seen a 44% increase over the past five years.
But tourism also...
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