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can controversial athletes sell a sport or are they bad for the business?

  • Written by Marilyn Giroux, Senior Lecturer in Marketing, Auckland University of Technology
imageAustralian tennis player Nick Kyrgios was sentenced to six months of probation following several controversial events and an 'aggravated pattern of behaviours'.EPA/Jason Szenes, CC BY-ND

Last week the Association of Tennis Professionals (ATP) sentenced Australian tennis player Nick Kyrgios to a probationary period of six months that could lead to a...

Read more: can controversial athletes sell a sport or are they bad for the business?

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