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Infographics as a Web Promotion Tool

  • Written by NewsCo

Infographics are picturized content formats that are extensively used as digital marketing tools. Infographics are special in that they show, speak, Illustrate, engage and convey information in a graphical format. Infographics are extensively and increasingly used by Digital Marketers to arm themselves to get an extra edge. Infographics are non-conventional digital marketing tools which perform multiple tasks as a single multifunctional tool.

As a Digital Marketer and a SEO practitioner, you can make great use of Infographics and carry your message across.

Types of Infographics

There are multiple types of Infographics each with its own set of characteristics, scope and uses. You learn more about each type, you can use these types for the specific purposes they are meant for. Best SEO Services, Blurn

Communicating through Infographics

Infographics are great communicators. They are great product explainers, visual presenters of your ideas and concepts, insight revealers and idea presenters with telling effect. They communicate effectively even to people who cannot read and who do not show much interest in reading very long articles cutting across all demographics and psychographics. Infographics appeal to those having limited education, poor understanding abilities, lesser proficiencies, or lacking technical education and knowledge.

Infographics show relationships between various interlinked factors in a context and are able to show the metamorphosis or progressive growth of a phenomenon. The colourful and insightful Infographics with appealing and intoxicating vibrant layouts explain a  whole process in a few minutes which will take thousands of words to explain. The entire content of a brochure and website you will be able express in just a single picture named Infographics.

Infographics, the great visual self-explainer, presenter and tutor, tells your audience what you are standing for, what philosophy you have, what causes you support, how technically sound you are and which industry you belong to without even mentioning them and not opening your mouth to reveal them.

You can use Infographics to differentiate topics and subtopics with multiple blocks and colour tones and communicate your message like paragraphs in an article.

You can communicate to different audiences differently by publishing your Infographics in differing platforms like youth through Instagram, professionals through LinkedIn, research community through Pinterest, general public through Facebook, niche audiences and special interest groups through Twitter with the relevant hashtags, etc.

When to use Infographics?

Almost all digital marketers, freelance content producers and bloggers know about Infographics. Nevertheless, not all are successfully using Infographics for achieving their marketing objectives. So, it is not about creating and distributing Infographics to your relevant audience. You have to know when and how to use Infographics the way they should be used to impress and attract audiences. It is like only if you are a cook, great recipe tips work for you. Otherwise, it is a wasted time - planning and creating the Infographics. If the infographics are not used in the right context, the purpose of their very creation itself becomes questionable.

Effectively using Infographics

Infographics is not an alternate way or tool for conventional media, article or video content. The ability of Infographics is in fact explaining a whole concept that is very complex and that involves multi-factor multi-player through a single snapshot view. Infographics come in handy when you want to explain a complex story or issue that have overlapping topics, intertwined concepts and sequential flow of events.

Infographics put even large chunks of interconnected information into simply understandable formats in visual content and still differentiate multi-variant factors therein. What it takes hours to explain orally and to read for numerous hours or days, Infographics present them all with no room for ambiguity through the use of bar diagrams, pie charts and colour shades.

Though a great tool to inform what you want to communicate in the way it has to be communicated, Infographics are not replacements or alternatives for other formats such as text or video content. Infographics have its special utility and has a special place for it in the Digital Marketing media mix.

Only context creates the need for the use of infographics and Infographics can be used effectively and effusively with other forms of Digital content for getting remarkable appeal. Infographics can be used with the articles to illustrate a particular complex concept which cannot be explained in text format so easily as the Infographics. Infographics can be used as downloads to add value to long text articles or blogs. Infographics may sometimes be used along with articles and videos as an additional form of content as Picturized Content to get results from image directories as the other forms like text and video formats cannot be published in image directories. Having said, Infographics can be created along with text or video content to achieve multidimensional reach as part of a multi-channel digital marketing strategy. So, Infographics work in both ways - as a standalone digital marketing tool and in combination with other Digital content formats and tools.


Digital Marketing is not one-sided or one time activity.  It actually involves use of multiple tools and content types like text, image, video and a combination of all of them. Digital Marketing also involves the use of various types of platforms such as text content platforms, video content platforms, image submission platforms, public portals and social media. In Digital Marketing, it is not the skill or availability of tools and content that determine the use of a set of tools and content. It is always the direction and intent of the strategy.  If your message needs to be conveyed and communicated through multiple forms and ways, use of multiple tools and platforms are necessary. Only the digital marketing situation, trend or plan warrants the use of specific media types or platforms.

When it comes to Infographics, if your objective demands use them. But, you have to use infographics very effectively and through the right platforms with the necessary keywords, descriptive text and backlinks so that they could be retrieved through the right keywords through Google and search engines and will help in your overall Digital Marketing and SEO efforts.

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