East West Barbershop and the "Export" of a Brand
- Written by The Bulletin
HO CHI MINH CITY, VIETNAM - Media OutReach Newswire – 7 September 2026 – Rather than relying solely on domestic franchising, East West Barbershop(Dong Tay Barbershop) has chosen an internationalization strategy: exporting its business model while bringing Vietnamese barbers into the global labor market through overseas franchises.
