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In the mood for sustainable funds? How feeling pessimistic can influence where investors put their money

  • Written by Adrian Fernandez-Perez, Senior Research Fellow in Finance, Auckland University of Technology
In the mood for sustainable funds? How feeling pessimistic can influence where investors put their moneyGettyImages

Think about the last time you bought something expensive to make yourself feel better after a disappointment or when you treated yourself with a fancy and expensive dinner after some accomplishment.

Emotions have a strong influence on purchasing decisions. More often than we realise, we make these decisions based on emotions rather than...

Read more: In the mood for sustainable funds? How feeling pessimistic can influence where investors put their...

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