The major political parties have a membership problem. Footy club marketing might offer some solutions
- Written by Hunter Fujak, Lecturer in Sport Management, Deakin University
A huge story emerging from the 2022 federal election result was the grassroots strength of independents, who dislodged both Liberal and Labor in historically “safe seats”.
But the woes of the major parties extend beyond election day; they’re also reflected in the terminal trajectory of party membership.
In 2020, the Guardian...