Alcohol marketing has crossed borders and entered the metaverse – how do we regulate the new digital risk?
- Written by Sally Casswell, Professor of public health policy, Massey University

The World Health Organization’s newly released report on regulating cross-border alcohol marketing raises the alarm for countries like Australia and New Zealand, given their light touch towards alcohol advertising.
Alcohol is widely consumed in Australasia but there is ongoing tension over how much restraint, if any, should be...