how do the Voice to Parliament ads try to influence voters? And is it effective?
- Written by Tom van Laer, Associate Professor of Narratology, University of Sydney
Screenshot from Yes23 ad advocating for the "yes" campaign.YouTubePolitical advertising for the Voice campaign is ramping up, particularly on social media. So, who is the target audience for each campaign’s ad, what are their key messages, and how effective will they be?
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