breaking down the branding of the AFL’s newest team
- Written by Andrew Hughes, Lecturer, Research School of Management, Australian National University
After months of debate and intrigue, the AFL’s 19th and newest team, the Tasmania Devils, finally launched its jumper, logo and colours in Devonport this week.
The Devils will wear green, yellow and red, and their guernsey will feature a map of Tasmania with a central red “T”. The club’s logo features a profile of a...
Read more: breaking down the branding of the AFL’s newest team
