the Herald Sun model can't be the future of journalism
- Written by Leon Gettler, PhD student, RMIT University
Melbourne newspaper the Herald Sun plans to use cash bonuses to incentivise its journalists to lure more readers and hook more subscribers.www.shutterstock.comAs newspapers around the world struggle with revenue, News Corp Australia’s Melbourne tabloid the Herald Sun is trialling a bold idea to lure more readers over its paywall.
The plan is...
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