The Bulletin
Business Growth

Business Reports

Why short 'unconscious bias' programs aren't enough to end racial harassment and discrimination

  • Written by Victor Sojo, Lecturer, University of Melbourne

An evaluation[1] of 40 years of research has found that diversity training workshops have only a small effect in reducing bias against members of minority groups. The research also shows the impact on behaviour decays over time, and shorter training programs lead to smaller changes.

Given this and the pervasive and insidious nature of racial stereotypes and discrimination, Starbucks’ planned[2] afternoon of unconscious bias training[3] may not be sufficient to make a lasting difference.

Starbucks will close[4] all of its 8,000 American stores on the afternoon of Tuesday, May 29, for employees to participate in a “training program designed to address implicit bias, promote conscious inclusion, prevent discrimination and ensure everyone inside Starbucks stores feels safe and welcome”.

The training was announced after two black men were arrested[5] at a Starbucks store in Philadelphia after refusing to make a purchase. More recently, police tackled[6] a black woman after she refused to buy cutlery at a Waffle House restaurant.

Whether in classrooms[7], on the streets[8] or in workplaces[9], the evidence clearly shows that black people around the world experience relentless covert and overt racial discrimination. One in five[10] Australians report experiencing racial abuse.

Diversity training programs appear to help[11] individuals develop knowledge about diversity issues and modify their behaviour. In particular, this helps participants learn new ways of solving conflict over diversity issues or calling out prejudiced jokes.

Diversity training also has a positive (yet small) impact on attitudes towards diverse colleagues and customers.

But the fact that the impacts decay over time, and that shorter programs have smaller impacts, means there must be follow-up training or integration into a larger framework to be effective.

Read more: What's unconscious bias training, and does it work?[12]

Diversity training programs[13] that span a year or longer tend to focus on immersive experiences relevant to employees’ day-to-day work. These signal to employees that the organisation is committed to inclusive behaviour between employees and towards costumers.

Organisations can also survey employees[14] about their actual behaviours both before and after training to measure outcomes and provide feedback for future initiatives. Transparency and clarity around specific expectations – or being able to articulate the intended outcomes to trainees – are vital for success.

It also matters what the racial (and gender) make-up of senior leadership is, especially in comparison with employees at other levels of the organisation.

For instance, if the leadership is disproportionately white this does not signal a strong commitment to tackling racial inequality. Therefore, initiatives to increase representation of minorities in leadership positions would be an important next step for businesses like Starbucks to consider.

Read more: Unconscious bias is keeping women out of senior roles, but we can get around it[15]

Addressing racism is no simple task; we are talking about one of the most intractable social problems[16] around the world.

As we see in the Starbucks and Waffle House cases, the perception of black people (and black men, in particular) as dangerous troublemakers is a key driver of excessively harsh disciplinary action and even incarceration[17].

In Australia, Aboriginal and Torres Strait Islander people make up only 3% of the population yet 27% of the incarcerated population[18].

Guaranteeing a welcoming environment for all requires a thorough review of patrons’ rights to sit or linger in stores, the expected behaviours of employees and customers, and the way spaces are designed.

Read more: We need evidence-based law reform to reduce rates of Indigenous incarceration[19]

Tokenistic efforts at diversity management simply don’t cut it.

Unconscious bias training programs at selected organisations alone will not reduce racial harassment and discrimination. Starbucks’ employees will continue to operate in an environment that reinforces racial disparities. How far can the impact of half-day diversity training take them?

A societal, systemic approach to tackling racial disparities would be a challenging but ultimately more fruitful approach. Needless to say, corporations have a very important role to play in this effort, but the responsibility should not rest in their hands alone.


  1. ^ evaluation (
  2. ^ planned (
  3. ^ unconscious bias training (
  4. ^ will close (
  5. ^ were arrested (
  6. ^ police tackled (
  7. ^ classrooms (
  8. ^ streets (
  9. ^ workplaces (
  10. ^ One in five (
  11. ^ appear to help (
  12. ^ What's unconscious bias training, and does it work? (
  13. ^ Diversity training programs (
  14. ^ survey employees (
  15. ^ Unconscious bias is keeping women out of senior roles, but we can get around it (
  16. ^ intractable social problems (
  17. ^ excessively harsh disciplinary action and even incarceration (
  18. ^ 27% of the incarcerated population (
  19. ^ We need evidence-based law reform to reduce rates of Indigenous incarceration (

Authors: Victor Sojo, Lecturer, University of Melbourne

Read more

The Bulletin Magazine

Getting through it: 10 things to know about divorce in Australia

Separation and divorce are a difficult time for any family, especially when you share so much of your lives. If you are in the early stages of div... - avatar

Puppy safety chips: what to know about microchipping your doggo

It’s a sucky reality but we never know if our doggos will take off on us! Thankfully, there are numerous ways you can find them and ensure their... - avatar

CBD oils – what are they and what do they help for

Discover the therapeutic properties of cannabidiol! The health benefits of hemp are popular all over the world. And although it is still a taboo ... - avatar